I'm working non stop on my INSEAD and London Business School essays. I was reading through forums and realized people getting into the details of things like whether to use LBS or London Business School or whether to use Americanism or Englishism. I don't worry too much about these things and I can be wrong. Here's my take - if we're applying for global program they probably would go easy on the usage and should not be egoistic about it. Anyway the London essay app is automatically switched to Englishism spell check so I guess it would fix things.
My focus is more on the content. Yes good communication is required but it won't make up for application with no substance in it.
I feel I'm improving with essays for each application. And now I wonder if it was a good idea to start working on essays months before application process begins so that we have suficient practice. I know consultants encourage writing why mba, why now kind of stuff way before app process begins. That I think is a good idea, because by the time app and interview time comes you'd know what you want and how to express it with conviction.
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